The development of media culture and telecommunications has gone hand in hand since the launch of Telstar in 1962, the first satellite to transmit a television signal. Rapid technological changes have kept the sector dynamic as the internet has become intertwined with modern life. Space technology brings us to the next steps in this evolution with the development of 5G/6G satellite technology and more connectivity than ever before.
With the widespread use of mobile devices, there is a notable shift from traditional linear TV broadcasting to non-linear, on-demand streaming. Satellite technology is ready to play a crucial role in enabling new media consumption patterns, including higher demand for bandwidth and speed.
Efforts to enhance bandwidth efficiency, expand satellite capacity, and improve coverage flexibility are driving the continual evolution of the satellite industry. This evolution includes the exploration of new niche applications and market sectors, creating opportunities for innovation and industrial partnerships.
5G technology and the potential for seamless integration between terrestrial and satellite networks will make satellites the primary facilitators of new enhanced mobile broadband (eMBB) applications.
These eMBB applications include improved video streaming and immersive technologies like virtual and augmented reality, which can transform the events industry by making experiences more interactive and engaging, whether remotely, through VR, or on-site with AR.
The European Space Agency (ESA) considers 5G as a strategic priority because of its significant opportunities. ESA plays a key role in shaping business cases, driving technology advancements, and promoting standardization in the satellite industry for growth and adaptation.
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