{"id":16860,"date":"2026-06-24T09:39:23","date_gmt":"2026-06-24T07:39:23","guid":{"rendered":"https:\/\/commercialisation.esa.int\/?p=16860"},"modified":"2026-06-24T09:39:23","modified_gmt":"2026-06-24T07:39:23","slug":"esa-incubed-ambassador-italy-annual-event-in-rome-highlights-cross-sector-collaboration-for-earth-observation-innovation","status":"publish","type":"post","link":"https:\/\/commercialisation.esa.int\/esa-incubed-ambassador-italy-annual-event-in-rome-highlights-cross-sector-collaboration-for-earth-observation-innovation\/","title":{"rendered":"ESA InCubed Ambassador Italy annual event in Rome highlights cross-sector collaboration for Earth observation innovation"},"content":{"rendered":"<p>The <strong>European Space Agency (ESA)<\/strong>, through its <strong>InCubed Ambassador for Italy <\/strong>powered by STAM, brought together key stakeholders in Rome for the annual event <strong>\u201cCo-create. Connect. Innovate. \u2013 Shaping new project ideas between space &amp; non-space industries\u201d<\/strong>.<\/p>\n<p>The event aimed to foster collaboration between <strong>Earth observation (EO) actors and non-space sectors<\/strong>, supporting the development of commercially viable solutions by aligning technological capabilities with market needs and industrial challenges.<\/p>\n<h2>Bringing together space and non-space communities<\/h2>\n<p>The event brought together <strong>more than 100 participants<\/strong> from across the EO domain, industrial, innovation and investment ecosystems, creating a space for dialogue between space and non-space organisations.<\/p>\n<p>From ESA\u2019s perspective, the day showed <strong>the<\/strong> <strong>value of the InCubed Ambassador approach:<\/strong> connecting EO capabilities with real industrial needs, market perspectives and innovation challenges across different sectors.<\/p>\n<p><strong>InCubed stands for &#8216;Investing in Industrial Innovation&#8217; <\/strong>and is an ESA co-funding programme, managed by <strong>\u03a6-lab<\/strong>, that supports the development of innovative and commercially viable EO products and services, with the objective of accelerating their path to market. In this context, the <strong>ESA InCubed Ambassador Italy initiative<\/strong>, powered by <strong>STAM<\/strong>, <strong>promotes access to the programme<\/strong> and <strong>supports<\/strong> <strong>companies<\/strong>, <strong>research centres<\/strong> and <strong>startups<\/strong> in identifying opportunities, shaping business cases, and preparing high-impact proposals.<\/p>\n\n<h2>Insights from the event<\/h2>\n<p>The institutional opening of the event, with contributions from <strong>Michele Castorina<\/strong>, Head of ESA \u03a6-lab Invest Office, <strong>Francesco Longo<\/strong>, Head of Earth Observation Unit at the Italian Space Agency, and <strong>Stefano Carosio<\/strong>, Executive Director at STAM and ESA InCubed Ambassador for Italy, set the scene for a day focused on innovation, competitiveness, industrial needs and concrete pathways towards market uptake.<\/p>\n<p>The roundtable discussion brought together different voices and sectors: <strong>Marco Iuorio<\/strong> for ANCE, <strong>Philip Thurn Valsassina<\/strong> for Confagricoltura Friuli Venezia Giulia, <strong>Leonardo Amoruso<\/strong> for Planetek, <strong>Michela Michilli<\/strong> for Lazio Innova and <strong>Alessandro Balboni<\/strong> for Intesa Sanpaolo Innovation Center. Their contributions helped highlight <strong>how EO can support innovation<\/strong> in areas such as infrastructure, agrifood, territorial development, industrial applications, mobility and finance.<\/p>\n<p>The strong participation, the quality of the exchanges and the engagement during the co-creation sessions confirmed the growing interest in bringing space-enabled solutions closer to non-space markets.<\/p>\n<a href=\"https:\/\/incubed.esa.int\/\" target=\"_blank\" class=\"btn btn btn-outline-secondary ms-0\">Learn more on InCubed<\/a>\n","protected":false},"excerpt":{"rendered":"<p>The European Space Agency (ESA), through its InCubed Ambassador for Italy powered by STAM, brought together key stakeholders in Rome for the annual event \u201cCo-create. Connect. Innovate. \u2013 Shaping new [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":16865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[249],"tags":[37,888,900,519],"directorate":[432],"sts-api_categories":[],"esa-fields":[],"class_list":["post-16860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-earth-observation","tag-incubed","tag-italian-space-agency","tag-lazio","directorate-earth-observation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESA InCubed Ambassador Italy annual event in Rome highlights cross-sector collaboration for Earth observation innovation - ESA Commercialisation Gateway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commercialisation.esa.int\/esa-incubed-ambassador-italy-annual-event-in-rome-highlights-cross-sector-collaboration-for-earth-observation-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESA InCubed Ambassador Italy annual event in Rome highlights cross-sector collaboration for Earth observation innovation - ESA Commercialisation Gateway\" \/>\n<meta property=\"og:description\" content=\"The European Space Agency (ESA), through its InCubed Ambassador for Italy powered by STAM, brought together key stakeholders in Rome for the annual event \u201cCo-create. 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